(Framingham, MA) August 17, 2016 – Peerless Media announced today that its flagship engineering title, Desktop Engineering, will change its name to Digital Engineering, effective with the newly redesigned September issue.

The name change caps off a year of celebrating the brand’s 20th anniversary. Launched in September of 1995, Desktop Engineering was created to inform design engineering teams how to optimize the use of new technologies. At the time, the ability to use desktop computers for serious engineering work revolutionized the industry. The magazine’s mission of connecting engineering teams with the technology they need to optimize their designs has not changed, but the technologies have.

Digital Engineering better reflects the current technologies converging to optimize design engineering,” says DE Publisher Tom Cooney. “Over the years, Desktop Engineering expanded its coverage of simulation-led design, 3D printing, sensors, product lifecycle management, high-performance computing and the Internet of Things as those technologies have become more central to the product development cycle.”

Up-front engineering teams face enormous pressures to integrate electronics, software and connectivity into product designs to meet market demands. Even though their jobs are more complex than ever, product design cycles continue to contract in order for businesses to keep pace with global competition. To satisfy the opposing demands of more design innovation in less time, upfront engineering teams rely on the technologies and processes covered in Digital Engineering.

“We are now at a point where complexity and connectivity have made collaboration critical to product design and engineering,” notes Jamie Gooch, DE’s editorial director. “The desktop is still part of engineering, but it’s the digital thread—the flow of data back and forth throughout the design cycle and product lifecycle—that drives engineering technology today.”

Many of the writers and editors responsible for launching Desktop Engineering in 1995 are still contributing to the magazine, bringing decades of experience to help our audience understand how to use the latest technologies and techniques to optimize engineering design. In addition, new columnists and contributors have been added to bring a fresh perspective to DE’s coverage.

“We will remain true to our unique focus on upfront design engineering teams in our magazine, websites, newsletters, blogs, webcasts, videos and research reports,” Cooney says. “We’ll still be DE, but now our name will match our mission.”

About Peerless Media

Founded in 2010, Peerless Media is the leading provider of independent business content and information serving the supply chain, logistics, materials handling and design engineering industries. Through our flagship brands (Logistics Management, Modern Materials Handling, Supply Chain Management Review, Material Handling Product News, Supply Chain 24/7 Materials Handling MRO and Digital Engineering), we offer unparalleled B2B coverage via publications, websites, newsletters, conferences, and research. Visit www.peerlessmedia.com.

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