“Making the Case” Asset Creation

“Making the Case” Thought Leadership Content

Expert testimonial presenting the case for your solution to multiple levels of decision-makers

“Making the Case” is an eight to 10 page testimonial written by our leading PCC editorial team that positions your technology, platform or service as an essential business solution. “Making the Case” addresses the decision makers’ pain points—ROI, real day-to-day benefits, and provides them with solid evidence to convince their company to invest.

• Co-branded with our industry-leading publication.
• “Top 5 reasons why” type guide written to present the case to multiple levels of decision makers. Content infused with quotes and examples; references for where to go for more information.
• Leverage our leading audiences to drive leads—content designed to address titles of decision makers who purchase your products or services.
• Clients will receive and maintain ownership of all content.

PCC Design a Custom Push-Marketing Program to our audiences:

• Custom eBlast promotional program to our industry leading audience.
• Custom registration page for downloading the guide.
• Leads from downloaded “Making the Case” guide.
• Inclusion in eNewsletters.

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Sample Making the Case

 

Sample Making the Case

 

Sample Making the Case